COMM 486F, Sustainability Marketing, has been an awesome course that I definitely recommend to Sauder students in Marketing or Sustainability or both. I took this course because I am pursuing my sustainability concentration in Sauder. I’m also a Marketing student, so taking a course about sustainable marketing made sense to me. COMM 486F is the last course I have to take in order to receive my sustainability concentration. My last Sustainability Marketing post will be a reflection of the course.
Has it changed how you think about how you live your life as a consumer? Sustainability Marketing has definitely changed the way I live my life as a consumer. Although I was aware of issues such as greenwashing prior to taking the course, I learned more about why companies decide to go green and why consumers decide to purchase green. Since this is the fourth sustainability related course I have taken, I feel more educated about the benefits of being environmentally friendly. I really look forward to changing my behaviours to become more sustainable.
Has it changed how you think about business? For sure! With greenwashing becoming a huge issue, consumers are exposed to the bad side of eco-marketing. Although I have learned that not all businesses really care for the environment (they only care about profit and share), there are also a lot of organizations that really integrate the environment into their business strategy. These businesses don’t get talked about much. As a consumer, I would like to research more about the organizations I’m purchasing products from. If I’m going to spend money on products, I might as well find something that promotes social and environmental benefits.
Has it changed what you think a sustainable society might look like? It’s hard to imagine what a completely sustainable society would look like. I feel like consumption of material products has been engraved into our minds and it would be a difficult behaviour to stop. A sustainable society would live a very simplistic life and would do sustainable behaviours out of habit. I definitely think that societies can do more and be innovative with how they can be sustainable. Vancouver is an excellent example of changing behaviour in small steps. Recycling has become apart of our daily habits. It will be interesting to see what municipalities implement in the future. How far will they go to change our habits and improve the environment?